It is not surprising that nobody, except perhaps Microsoft and the ad agency that run the campaign, do not believe that the Seinfeld Ads were not “pulled” but was a first phase of the campaign which will now “moved on” as it achieved its aim. If the latter was true, both parties had not “communicated” well to the outside world.
Equally unsurprising is the revealation on RoughlyDrafted Magazine that the “second phase” campaign had been processed using a Mac. One of the few places that Mac has a stronghold that Microsoft had failed to penetrate is the so-called “creative industry”, i.e. professional poster, packaging and, dare I say it? advertisement agencies. However, it is a nice thing to nibble on. Although, I must say, this is not done at the expense of Microsoft.
