As expected, Microsoft finally integrated Bing with FaceBook.
Searching into Facebook is something Google cannot match, especially since Google did not want to sign an agreement with FaceBook. This also explain the Google’s spat with Facebook.
Bold, because customizing your search using your friend information is an unexplored area and can yield potentially better results. Risky, if for any reason, there is a slight hint that your information is leaked into the search results presented by Bing to your friend, both Microsoft and FaceBook will have a PR disaster. Since it involves issues user hold close to their heart, I am predicting that the effect is going to be bigger than the ongoing FaceBook smear campaign story.
