CyberTech Rambler

September 12, 2008

Titbits about Microsoft’s new advertisement

Filed under: Uncategorized — ctrambler @ 2:44 pm

When I read The Economist writeup about Microsoft’s latest advertisement, two things strike me:

  1. The Economist mentioned that there is no mention of Microsoft in the advertisement except at the end, something others pick up as well. I note that this just confirm, if need be, that Bill Gates is a household name and his association with Microsoft is so strong that, when we see Bill Gates, we automatically think about Microsoft. I thought the advertisement agency was smart in exploiting this.
  2. It says that in the “Mac vs PC” advertisement series it is the PC is the one that become famous and won hearts. This I agree. However, from advertisement point-of-view, the message is clear. Moreover, I still prefer to be the “cool but smug, and would not get invited to anybody’s dinner” Mac.
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