When I read The Economist writeup about Microsoft’s latest advertisement, two things strike me:
- The Economist mentioned that there is no mention of Microsoft in the advertisement except at the end, something others pick up as well. I note that this just confirm, if need be, that Bill Gates is a household name and his association with Microsoft is so strong that, when we see Bill Gates, we automatically think about Microsoft. I thought the advertisement agency was smart in exploiting this.
- It says that in the “Mac vs PC” advertisement series it is the PC is the one that become famous and won hearts. This I agree. However, from advertisement point-of-view, the message is clear. Moreover, I still prefer to be the “cool but smug, and would not get invited to anybody’s dinner” Mac.