CyberTech Rambler

October 16, 2008

Apple’s strength: PR

Filed under: Uncategorized — ctrambler @ 2:33 pm

Mac Unibody design: carved out of a single piece of aluminium. Wow!

Or is it?

Examine it deeper and you will find that there are a lot of computer equipment out there that were carved out of a single piece of aluminium. What we have here is an application of an existing technology but with a skillfully managed PR campaign to publicize it.

With Apple, carving things out of aluminium suddenly become sexy. Frankly, I don’t think the inventers ever thought they might see this day.

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